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Method involves color consistency for brand recognition.
May 23, 2013
By: TOM BRANNA
Editor
Procter & Gamble (P&G) teamed up with X-Rite, Incorporated and Pantone LLC to implemented PantoneLIVE, a “cloud-based” color service, to improve operational efficiency in packaging execution. According to the company, with color so critically tied to brand equity, maintaining color consistency on product packaging is essential for brand recognition. “PantoneLIVE is an efficient, effective and seamless technology that saves time and money, and helps ensure design in...
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